2. Solution:Produce a “message baton” using the idea of a baton for sports competition and engraving this with a message.Spread the message through a baton relay of handing it from one person to another.This revolutionary idea makes this an ongoing campaign without using money.

Client evaluation:The clients raved that it was the most innovative idea they have ever seen.Media coverage: In media value the baton starting ceremony picked up by newspapers and TV accounts for approximately $112,000 in free publicity.