We headed for a challenge: Create a different, unexpected tourism campaign.

Amidst tourism campaigns that bear a huge offer of activities, we chose to invite people to do nothing: HERE NOTHING EVER HAPPENSHOW LONG HAS IT BEEN SINCE NOTHING HAPPENS TO YOU?Come to MIRAVETEwww.thevillagewherenothingeverhappens.comFour TV Spots starred by its 12 inhabitants invited the viewers to the village and its website, which included:a. 3D virtual tourb. Reservation officec. Donations: Buying tiles to restore the Churchd. Merchandising: Doll replicas of the inhabitants, ringtones, screensavers.e. Advergaming of the village’s most common activity: Goat milking.

- Amidst the current economic crisis, the thematic channels increased their advertising market share by a 5.05 % (value) and maintained its volume (seconds) against a decline of a 7.5% of general TV Stations. (Infoadex/Sofres).- 517,000 web visits.- Estimated Publicity: 574,540€.

- Awareness: 498% increase: before 390,840, after 1,568,700 (IMOP).- Recall: 56% (CIMEC).- 10 times more visits than turismosevilla.org, Bilbao.net (Nielsen Netratings).- 650 links and references (YouTube, Facebook) (Infometrics).- The two village bed & breakfast booked solid for 4 months.