Cannes Lions

SPECIALLY SELECTED FOR THE PERFECT AUSSIE CHRISTMAS

BMF ADVERTISING, Sydney / ALDI / 2015

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Description

The northern hemisphere version of Christmas is the traditional one. It's about snowmen, staying indoors out of the cold and eating rich warming food. Our Christmas rituals, imagery, and songs are born of dreams of falling snowflakes, evergreen trees and crackling fireplaces.

In Australia, Christmas is very different. It's about playing backyard cricket on summer afternoons; relaxing in the sunshine with a crisp white wine, and enjoying the great outdoors. There are still turkeys, and puddings, and carols, but the mood is more light and laughter than cosy and sentimental.

ALDI's Christmas campaign celebrates this difference.

It shows all the great things about an Aussie Christmas through the eyes of a man named Johan. He has returned to his small snow-covered village of Julbacken after a trip to Australia. He brings with him strange tales of the summer Christmas, to the bemusement of the skeptical and traditional villagers.

As time goes on, the villagers begin to warm to Johan’s new ideas. It's his introduction of ALDI’s "Specially Selected" premium Christmas product range that eventually wins over even the toughest of critics.

It all proves that thanks to ALDI, the perfect Christmas, is in fact, the Perfect Aussie Christmas.

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