The Athlete’s Foot has always been about the importance of ‘fit’. This new brand campaign heroes the practical aspects of the brand as well as the idea that finding your fit extends to your life as well.

Through a series of three film-style documentaries, the campaign follows the stories of some unique individuals and the different ways in which they’ve found their fit in life.

This story follows a couple that reconciles their marital differences through discovering and competing in Wife Carrying races. By finding their fit and sharing a common goal they managed to save their marriage.