People worldwide use condoms. So why not use them as an advertising medium to change people's behaviour towards animal-based products. To show how those products are made, we printed the most hunted animals on the packaging. When it’s torn open, different parts of animals are detached – just like in real life, for example the horn of a rhino or of a saiga, the tail of a seahorse or the fin of a shark.

The campaign just started. So we don’t know what the long-term effects will be. But the goal of the campaign is to make people using animal-based 'enhancement' products, rethink their actions.