The Australian Football League is televised on several national TV stations. Each game is covered extensively in the media, including before and after the game football shows. This allowed the Wipe Off 5 message to be seen by millions of football fans across the country.

--Each match that saw the 5 wiped off from the 50-meter arc was broadcasted nationally. A TV commercial starring legendary number 5 players who wiped the 5s off their own jerseys, was aired before the stunt. Match day activity around the ground asked football fans to post ‘Wipe off 5’ pictures of the changed markings. The drive to wipe off 5 continued as Victorian businesses got involved. Hardware franchise Mitre 10 became Mitre 5, Online retailed ScoopOn wiped $5 off all purchases for the day and the Herald Sun, Australia’s highest selling newspaper, wiped 5 cents off the price of the paper as well as wiping page 5 clean. Online ad placement encouraging Victorians to tell us how they will wipe off 5 in their own communities was promoted during this road safety round of football, leading people to enter their ideas on the Wipe off 5 website.

After the campaign, a record 88% of Victorians defined speeding as anything up to 5km over the speed limit.

The number of Victorian drivers who claimed to exceed the speed limit all or most of the time decreased to 9% from 14% at the beginning of August, when the Wipe Off 5 campaign launched.

Over 2,500 ideas to encourage the community to Wipe off 5 were collected on the website.

There were 31,000 less speeding fines issued than the same time the previous year.

In the 6 months that followed, Victoria’s road toll was at its lowest in 90 years.