To meet our objectives we needed an idea that was widely relatable and showed our sense of urgency. Speed Donating, uses the familiar social construct of speed dating to explain what it truly means to desperately seek a match. Juxtaposing the awkward and comedic attempt of speed dating actors to find their perfect match with the very real need of Justin, a patient whose life genuinely depends on finding his.

For our hero content we cast the daters in pairs to ensure awkward chemistry. With no scripting, we ensured the interactions were as natural as possible.

We worked with 10 people who had real experience of transplantation. Their stories, housed on our microsite, bolstered our call-to-action and one of them, Justin, became our hero. His sincerity made our closing message especially meaningful.

Our ‘#SuperDonors’ led us to even more executions, across 20+ channels and 20 different countries.

Cinemas donated trailers, football clubs donated announcements at half time. WeTransfer donated their wallpaper space to our message. A Japanese TV channel featured us in a public health campaign round up. In ‘Speed Donating Singles’, 17 famous music artists donated riffs so that the public could bring their own body of music to life.

Businesses donated newsletter stories to our cause, driving awareness and linking people to our online presences.

Through direct sign up to the organ donor register from the campaign, in the UK alone, up to 107,800 lives have been saved or improved.

Donated media cost to date £7.5 million.

96,000,000+ impressions, 89,000,000+ reach, 72,000,000+ engagements.*

Over 32 organisations and 2000+ individuals have become Super Donors taking us into 20+ different channels.

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