Cannes Lions
PUBLICIS MOJO, Sydney / LION NATHAN / 2011
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Man is a fairly uncomplicated creature. Strip him down to his basic desires and you’ll find a common instinct for hunting, fishing and eating things in the great outdoors.The ‘Man’ in this spot has had enough of being told what to do and having his priorities set for him. He’s going to step into the great unknown, somewhere where he’s the boss and can get back to what's important.
He’s going to break things, chase things, sleep under the stars, grow a beard and drink a beer or three. Because it’s natural, and man like natural.
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