Marvel’s latest Spiderman movie has become the third-highest grossing in movie history, according to Variety Magazine. The movie shows different multiverses where Spidermen from different times and spaces coexist.

And in all these parallel realities there's always a spider that bites someone for Spiderman to exist.

But what would Spiderman’s story be like in universes where RAID appears?

We’ve created content showing different parallel realities of the spider world that weren’t in the official Spiderman movie.

In these realities there was RAID. The spray appears in all these parallel realities to kill the spider before it bites someone. And of course, all stories end before Spiderman’s own story even begins.

All this to show the effectiveness of RAID against spiders and insects in general.

Strategically we expect the Spiderman movie to reach most of the world, becoming the third most watched movie in movie history.

At that time, the studio released extra content from the movie. And together with them we launched our campaign.

The campaign was made with short content and posters. The posters were inspired by the RAID spray and made manually with graffiti sprays.

The campaign aired on TV and on social media in the USA, Canada and Chile.

32 MM people impacted (in a month)

89% Remembrance of RAID brand

98% Positive reactions on social media