Cannes Lions
JUNG von MATT, Hamburg / SPIEGEL-VERLAG / 2010
Overview
Entries
Credits
Description
We were briefed to shape the SPIEGEL as the most profound German investigative political magazine.
Execution
SPIEGEL has the most substantiated analyses.
We translate the SPEIGEL’s unique journalistic quality into a fascinating visual: A big picture that is drawn by many many small pictures all the details and background information.
Outcome
In a general decline magazine subscriptions the SPIEGEL managed to not only maintain his market leadership, but slightly increased the number of subscriptions as well as impulse purchases.
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