Cannes Lions
LEO BURNETT COLOMBIA, Bogota / FALABELLA COLOMBIA / 2016
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Falabella is a company known for the constantly innovation in the industry; not only because of the communication but for the innovative products that they bring to people. After a deep research Falabella found that the mid price segment of dinnerware wasn’t explored so they decide to launch Roberta Allen, a brand of dinnerware who provides the promise of durability due to a mix of materials that make it impossible to break.
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