Cannes Lions

SPONGES

TBWA\PARIS, Boulogne-Billancourt / SPONTEX / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

Almost all the screen is under water. The web surfer doesn’t have any access to the page and has lots of difficulties to move the cursor. When he clicks on the sponge which is out of the water, it falls and absorbs in a flash all the liquid of the page, releasing it to the web surfer.Objective:To Show that a tiny sponge has a great power of absorption considering it size.Target:All

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