The question we started with: how do we create something that could combine Dell’s technological expertise with MTV’s youth community of music lovers?Our answer: build a place where the whole world could come together singing the same song, with the best individual performance winning exclusive all access VIP tickets to the MTV Europe Music Awards in Berlin.

During the six weeks of the campaign Dell engaged thousands of fans and friends through conversation and participation via Facebook, Bebo, Twitter and Myspace. Dell got over 113000 referrers to Amplichoir.com and over 1000 blogs and websites wrote about the project.