Eurobest

Sport is Never Done

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2022

Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Throughout a succession of vignettes, we see active children from across the Middle East region playing back some classic parental concerns while practicing their favourite activity. Each scene creates a fun and surprising contrast between parent’s first reservations, and the benefit of overcoming them, proving the life changing power of sports.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Mother is fast approaching.

DENTSU INC., Tokyo

Mother is fast approaching.

2023, UNIQLO

(opens in a new tab)