Eurobest

Sport is Never Done

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2022

Film
Film

Overview

Entries

Credits

Overview

Execution

Throughout a succession of vignettes, we see active children from across the Middle East region playing back some classic parental concerns while practicing their favourite activity. Each scene creates a fun and surprising contrast between parent’s first reservations, and the benefit of overcoming them, proving the life changing power of sports.

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