Eurobest
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2022
Overview
Entries
Credits
Execution
Throughout a succession of vignettes, we see active children from across the Middle East region playing back some classic parental concerns while practicing their favourite activity. Each scene creates a fun and surprising contrast between parent’s first reservations, and the benefit of overcoming them, proving the life changing power of sports.
Similar Campaigns
12 items