Whether we are interested in sports or not,

Whether we watch a game once in a while or just can’t miss any.

Whether we celebrate a goal or a world title, whether we like football, cycling, or curling,

sport is undoubtedly the only subject able to gather so many of us. More than ever, sport brings collective emotions and lives at the heart of our society.

Covering the news for every sport, on every medium, L’équipe is the only french media who can represent the rallying point of all these individuals, all linked by sport.

To convey those simple truths, we developed a creative idea with endless possibilities, based on multiple associations of ideas all leading to L’Equipe.

Print ads and posters all across French cities deployed a huge tree structure whose center was L’Equipe and its new baseline.