Cannes Lions
PRETTY BIRD, Culver City / DICK'S SPORTING GOODS / 2012
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With over fifteen different locations, five shoot days, and only natural lighting at their disposal, the artisans behind Dick’s “Undefeated” prove to be as awe inspiring as the athletes featured within the spot. Constantly battling the clock this run-and-gun production, whose budget is more commonly considered that of a 2 day shoot, managed to not only to deliver their absolute best, but the magic they captured is quite simply, some of the most beautiful sports footage you've seen. Whether it’s the time athletes spend in training, the moments leading up to that big game, or the joy of winning; Dick’s “Untouchable” is an ode to athletes everywhere, inspiring viewers to get up out of their seats and win.
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