Cannes Lions
OGILVY BEIJING, Beijing / 361 / 2009
Overview
Entries
Credits
Description
Different from traditional sports ads, which are very intense and harsh, 361 “VOW” film uses the vow of love to show people’s deep obsession and “one love” towards sports. The film gives a totally different experience and an emotional move to consumers. More importantly, it touches their souls.
Similar Campaigns
6 items