BriefTo generate traffic to the sports retailer, Finish Line, by creating awareness in the USA for the “adidas: Your World” travel-inspired collections.

SolutionStep 1: Stage an immersive experience in strategic Finish Line locations. A tri-dimensional in-store installation was a point of sale tool that displayed a mini-film about the history of “adidas: Your World”.Step 2: Leverage the in-store experience via the web. Through the use of the installation, larger Finish Line stores directed consumers to the newly created website (adidasyourworld.com).EffectivenessThe in-store brand experience was memorable while online experienced heightened traffic levels.