How can you involve fashion orientated young people with the topic of football in a different way?We have developed the “Music Jersey Project” where the MTV viewers create their own designed Jersey and load it up on a special website (www.mtv.de/puma).80 artists have designed their Jersey - You had to vote on the website for your favourite and could win VIP tickets for a football game in the lifestyle city of Hamburg.

Over 37,000 young people were registered to vote for their favourite Jersey!