The site was produced in order to create enthusiasm and buzz around the revival of English Premier League Clubs on the national pool coupon (Once a week, Norsk Tipping, Norway's national state lottery, has a 12 match pools coupon).

The campaign was a success, resulting in increased sales and interest. Today, more than 6 months after initial advertisement, the site still receives a large amount of visitors every day. It was originally in Norwegian, but this version has translated for the jury’s convenience.