Cannes Lions

SPORTS BETTING

RUIZ NICOLI LINEAS, Madrid / OE BETS / INTRALOT / 2009

Overview

Entries

Credits

Overview

Description

This is a new type of sport bet that allows you to change your bets in the middle of the game, which raises the possibilities of winning. We wanted to portray this benefit by counterposing it to something that is not likely to happen.

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