Bandsports wanted to promote its new show, TV Max Fight, where viewers watch everything from the world of boxing and fighting, from the lives of fighters to full live fights.

More than just a new snack, we created a new media to talk to our target. Finger Nachos package was a great opportunity to communicate our schedule and subscription details to the fans in a perfect environment.

We distributed 5,000 boxes of Finger Nachos and offered our channel to clients in 10 different sports bars in Sao Paulo. We engaged the sports fans, capturing their attention in a moment of anxiety and turning it into enjoyment. We stood out as a brand that really understands the audience. We also received inquiries from major food companies to produce Finger Nachos in a larger scale to serve more states in Brazil in the next football season.