We’ve used a special kind of billboard, placed exclusively in Swiss wintersport regions on which additional electronic displays show specific wheather parameters, like wind speed or air pressure. By installing an extra digital temperature indication, that always shows 20 Centigrade we‘ ve suggested, wheather is no object, - with functional sportsunderwear you always feel comfortable. No matter whether it snows or the wind blows, it feels like 2O°!

The effect was overwhelming. It generated a significant amount of positive feedback not only from customers but also from different media and a significant rise in sales figures of odlo products in sports outfitters, especially in winter sports resorts.