Quiksilver is one of the largest manufacturers of lifestyle clothing and board related equipment. The aim of this campaign was to raise awareness of Quiksilver brand and position Quiksilver as the innovator in the category. The use of Viral marketing was critical to this campaign. Through a "Core Seeding" strategy, which allowed us to communicate to the closely-knit surf community before we communicated to the wider mainstream target group. The "urban surfing" mentality is a key ingredient in Quiksilver's DNA. The viral film turned up on 95% of all surf websites worldwide within four days of it's release. So far an estimated 20 million people have seen Dynamite Surfing online.