Cannes Lions

SPORTS CLUB

McCANN ERICKSON, Madrid / ASEFA ESTUDIANTES / 2011

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Overview

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Credits

Overview

Execution

They fondly imagined it would be a friendly match, but they found themselves up against an Asefa Estudiantes prepared to turn it into a real massacre. In this way, we show that Estudiantes makes your problems look ridiculous, at least for 40 minutes a week.

Outcome

Number of affiliates got close to 10,000, thus keeping the older number. On the contrary, other important clubs had their number of affiliates decreased. And we just spend 3,000 euros.

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