Dramatise in a humourous way of what a really good dart player is capable of. For instance, getting the message (learn how to play good darts) across even without using a pen, but the darts. So we kept the mailing almost empty, just with a small printed contactaddress in the lower part.

91% of the recipients liked the idea of the mailing. The visiting guests rate in the concerning darts clubs increased by 45%. The new members rate in the concerning darts clubs increased by 21%.