Cannes Lions

SPORTS CLUBS

FCB WILKENS, Hamburg / HAMBURGER SPORTBUND / 2004

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Overview

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Overview

Description

Dramatise in a humourous way of what a really good dart player is capable of. For instance, getting the message (learn how to play good darts) across even without using a pen, but the darts. So we kept the mailing almost empty, just with a small printed contactaddress in the lower part.

Outcome

91% of the recipients liked the idea of the mailing. The visiting guests rate in the concerning darts clubs increased by 45%. The new members rate in the concerning darts clubs increased by 21%.

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