Cannes Lions

SPORTS FOOTWEAR

PSYOP, New York / NIKE / 2005

Film
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This trailer creates a world of imagery and attitude for the Nike Shox Neo. It is inspired by the soul of Blaxploitation movies of the 70ā€™s. Real-life sports stars that young urban audiences can relate to were cast as invincible action heroes that outwitted and outsmarted their enemies.

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