Fathead.com wants to ensure sports fans recognize their commitment to sports. To extend the brand and reinforce the tag line: ‘are you fan enough?’ we developed areyoufanenough.com a destination for fans of a wide variety of sports. Fans can use the discussion forums, post photos, videos, participate in polls, trivia and play online games custom developed for the site. There is also a feature enabling users to have their own ‘sports locker’ for customization and storage of their favorite sports images. Fatheads are represented throughout the site with links directly to the associated product pages on fathead.com.