Once the insight was clear, all we had to do was to make a work belt like any other, with space to hold different kind of tools, and then we add them a printed butt crack in the back. When someone use the work belt, it would seem that his butt crack is the one that is shown.The work belts were handed out in the streets of Buenos Aires during a three day period, and everyone accepted them.

500 work belts were handed on the streets.Everyone who wore them, sure looked more manly than those who didn't.And many men developed their own butt crack.