This film is a fast-paced, visual mashup of 26 sports vignettes and iconography that both literally and metaphorically compliment the alphabetic hip hop bed of lyrics.

The piece used every style of animation we could have imagined, since every letter needed to be assigned a different look. There is stop-motion, cel animation, CG character animation, 2D design, illustration and live action, along with a multitude of other distinctive styles and techniques.

The biggest challenge faced was allowing our brains to dream of all of the different ways to showcase each sport term and phrase, while maintaining a through line in how the piece evolves, story-wise. By the end of the project, we had created over 30 different styles of design, resulting in one cohesive, knock-out piece.