Cannes Lions
R/GA, New York / NIKE / 2006
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Description: Featuring Nike Pros Brian Urlacher, Michael Vick, LaDainian Tomlinson, and Champ Bailey, the Nike Gridiron Icons campaign takes users back to these Nike athletes' individual high school experiences. We see each athlete develop into a team leader, through archival game footage and interviews with coaches, friends and family. The hometown approach revealed a never-before-seen side to these pro Bowlers, and emphasized such intangible qualities as heart, trust and pride. The Icons feature was created to compliment the Football Matters national advertising campaign. Guests can download the videos, original music and exclusive Icons wallpapers.
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