Cannes Lions

SPORTSWEAR

180 AMSTERDAM, Amsterdam / ADIDAS / 2010

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Film
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Overview

Entries

Credits

Overview

Description

On June 11th, 2010 a ball will be placed on the center circle of the pitch in City Stadium, Johannesburg, and for the first time ever on African soil a FIFA World Cup will kick off.Our challenge was clear: create a unique and powerful design language for adidas football in the build up to this historic event across all disciplines. One that fulfils diverse needs yet is focused in its message. At the heart of this language is the Unity Logo.Football has always meant team to adidas. Quite simply, it's the soul of how adidas thinks and believes football is and should be about.

This is the message we were asked to share with the globe from June 2009 through to July 2010: that when eleven come together as one, magic happens and the world becomes inspired.

Execution

This is being is being launched right now. So to be continued.

Outcome

This is being is being launched right now. So to be continued.

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