Cannes Lions

SPORTSWEAR

IDEALOGUE, New York, Ny / ADIDAS / 2006

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Overview

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Overview

Description

Celebrating colour, customisation & personal expression: adicolor Podcasts is an inspired collection of films conceived by adidas specifically for iPod, PSP or online viewing. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colours and an open brief which asked each director to create a film based on their emotional response to that colour. The resulting shorts are a colour-coded collection of innovative film aesthetics, style and technique. The adicolor Podcasts are available for download in multiple formats, subscription to the iTunes series, iFilm, YouTube & Google Video.

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