Four Adidas running tracks were opened around main parks in the centre of Riga.

Running tracks branded with familiar 3 stripes turned simple walkways into a place where runners can count their laps and know the distance, where they complete and socialise.Could it be the biggest branding in the world? 4 Adidas running tracks in the centre of Riga branded with three stripes with total length 3160 meters, pure branding 1500m2 in total area: 155 200m2

Millions of direct contacts. Social touch - daily 24/7 Adidas invitation to run for everyone who doesn’t and a practical help for everyone who does.For the brand it’s a shot in bull’s eye on its way to regain the image of the greatest running brand for all times.