LATINTHRE3 developed Reebok’s BarrioRBK as a combination of music, technology, lifestyle, and sports that young US Hispanics love. It is the first site 100% culturally identified with young Hispanics. The target audience is second generation Hispanics between 14 and 21.BarrioRBK engages US Hispanic youths through true Spanglish street style, and with the language of music and the visuals of sports. Through the site design, interactive games and two-way feedback, users participate and respond in a dialogue. Market performance doubled, tripled, and quadrupled every month since conception. This demonstrates viral marketing with target media boost power as delivered by BarrioRBK.