When Nike launched the Nike+ FuelBand, their most innovative product to date, they asked the world 'How will you #makeitcount in 2012?'Nearly half a million people answered the call.

The most impressive Tweets and Instagram pics were integrated in real time into a range of digital displays – the FuelStream.What started as a web hub grew into a 2-floor wall at NikeTown NY, digital installations in Times Square and London’s Boxpark, the world's first pop-up mall - and a 96ft by 12ft LED wall at SXSW.The FuelStream helped create so much heat around the Nike+ FuelBand that all new stocks sold out the moment they arrived in New York, Austin and London.http://awards.akqa.com/awards2012/canneslions/Fuelstream/default.html