Since the concept has been created, the agency has come up with 4 different campaigns to increase sales in specific seasons of the year.

This time, the goal was more challenging. The client wanted to position Falabella as the first choice in people buying process during the whole year, increasing the awareness of the brand and showing the versatility of its sneaker collection.

To design a memorable piece, that helps the brand to establish a visual language for the category, we went straight to the core of the concept, to fabricate a cult around the product.

We decided to use a God as the main image of the campaign, because every cult has one. A God that people would follow to receive favors in exchange, a God that would impact peoples' life in a sacred way.

The imaginary deity was creating from scratch, taking references from all the religions around the world and then using sneakers as the prime material for the figure.

The campaign generated a huge cultural impact in Colombia, thanks to the craft of the image and the resolution of the ad. This ended up giving Falabella a better position in the market, generating engagement with the brand trough the devotion to a none-existent cult.