Adidas sponsors several very famous sports figures. What if Adidas stores were personal locker rooms to these stars?We devised a game, the objective of which was to come into the Adidas stores and open a series of lockers left there by these stars. Participants were invited to enter a code into each locker. If their combination opened the locker, the contents where theirs.Who could resist the prospect of finding out what the rich and famous keep in their lockers?

Caught between the back-to-school period and end of year festivities, October is usually a very difficult month for Adidas stores. But not this year. Business had never been better.

Adidas stores Lyon and Toulouse: best in-store traffic figures for that year. Adidas store Marseille: 2nd best in-store traffic figures for that year. Adidas store Paris: one of the five best monthly in-store traffic figures for that year.