Cannes Lions
BOONDOGGLE, Leuven / SPORZA / 2012
Overview
Entries
Credits
Execution
The Belgians needed to become crazy, even 'Possessed' again by The Red Devils. That's why Sporza came up with the exact opposite of Devil exorcism... introducing 'inorcism'. The most efficient way to become possessed by the Red Devils. On the website, people were invited to undergo a live inorcism session by a priest, and saw themselveschanging into a red devil in a webcam window. After the inorcism, a picture of their Devil look was made so they could easily share it and invite more people to participate.
Outcome
In only one week 65,000 people participated and became possessed again by the Red Devils.
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