This is the first-ever global creative platform purpose-built to turbocharge the growth of Spotify’s advertising business.The brief: to drive interest in Spotify’s B2B offering by proving Spotify Advertising cuts through distracting media landscape to earn the attention of whatever audience marketers are seeking. We brought the Spotify experience to life for our target audience in a way that they stopped scrolling and started listening. We called our campaign “Bubbles” – a nod to the immersive worlds we created to represent the unique experience of each Spotify listeners.