Every year, Spotify Wrapped becomes a massive phenomenon in the Philippines and around the world. For 2023, Wrapped showcased wins of data on the most streamed songs and top podcasts of the year.

The challenge was to launch a nationwide celebration as big as its data, despite being given a small budget.

In 2023, Wrapped showcased achievements of artists and content creators in the Philippines. The challenge was to launch a nationwide celebration as big as its data, despite being given a small budget. Spotify Wrapped made data real in an unreal way with digitally rendered creations.

Zack Tabudlo’s love song "Gusto" (Like) was streamed 30 million times. Giant sticky notes with sweet messages adorned Manila's skyline.

"Pasilyo" (Aisle) by Sunkissed Lola was streamed by 15 million people. In a nod to tradition, a giant bouquet of flowers was seen being tossed from a church in the Philippines.

Skypodcast, hosted by an influencer couple became the #1 podcast in the country. As a tribute to their fanbase, known as the "Saging (Banana) Fam," a banana plane was spotted flying over their house in Cebu.

These were then shared on Facebook, Instagram, and TikTok, where Filipinos are most active online.

Spotify Wrapped is an annual feature that offers app users a personalized summary of their listening habits, including top songs, artists, and genres based on collected data throughout the year. By the end of the year, this data is curated into an engaging and interactive experience, presenting users with individual insights and highlighting global music trends.

In 2023, Spotify utilized data from Gen Z Filipinos to craft digitally rendered creations showcasing the top podcasts and most-streamed songs in the Philippines.

Spotify Wrapped has always highlighted artists’ and content creators’ achievements through social media posts. This 2023, despite the big wins, the brand was given a small budget. Spotify Wrapped made data real in an unreal way with digitally rendered creations.

Zack Tabudlo’s love song "Gusto" (Like) was streamed 30 million times. Giant sticky notes with sweet messages adorned Manila's skyline.

"Pasilyo" (Aisle) by Sunkissed Lola was streamed by 15 million people. In a nod to tradition, a giant bouquet of flowers was seen being tossed from a church in the Philippines.

Skypodcast, hosted by an influencer couple became the #1 podcast in the Philippines. As a tribute to their fanbase, known as the "Saging (Banana) Fam," a banana plane was spotted flying over their house in Cebu.

By the first week of December, these were shared on Facebook, Instagram, and TikTok, where Filipino Gen Zs are most active online.

Spotify Wrapped surpassed its previous records in the Philippines, boasting over 84% more unique engagements on social media compared to last year's Wrapped. This includes 96M+ impressions, 477K+ engagements, and 8.8K+ total shares. It demonstrated Spotify's consistent ability to maintain relevance on social platforms each year-end, outperforming other music streaming platforms.