With the support of LALCEC –Liga Argentina de Lucha Contra el Cancer, Key Biskayne (a menswear design brand well-know in Argentina) created a series of t-shirts with almost imperceptible spots. In just seconds all those who tried the t-shirt, found the spots and avoided taking the shirt. But what they could not help taking away was the message located on the back of each of them. "Finding a spot just as fast on your body can save your life".

With the support of LALCEC – The Argentine League of Fight Against Cancer, Key Biskayne (a menswear design brand well-know in Argentina) created a series of t-shirts with almost imperceptible spots. In just seconds all those who tried the t-shirt, found the spot and avoided taking the shirt. But what they could not help taking away was the message: "Finding a spot just as fast on your body can save your life". Finally, we invite customers to have a check-up with specialized professionals of LALCEC in a conditioned space inside the stores

The action was featured on TV shows and spread online, generating thousands of views. And it was also shared by many local celebrities.

557.524 People Reached.

And the most important we helped LALCEC to spread their cause between a target that usually doesn’t stop to hear this kinds of messages.