The assignment was to market Spray Mail, a free email service on the web and a premium mail service with 1GB of storage and yourname.com as an email address.Spray/Lycos stops 140.000 spams per hour before their own spam protection software which is rated high by clients.Since all countries loose money on spam (US loses 21 billion dollars by people deleting and sorting spam) we figured that someone should do something to stop it. We made a campaign called MAKE LOVE NOT SPAM, where you can irritate the spammers, just like they irritate you.