Cannes Lions
SAJO GARCIA & PARTNERS, San Juan / CERVECERA DE PUERTO RICO / 2013
Overview
Entries
Credits
Execution
Create buzz on Valentine's Day via social media and give our consumers a different experience on Valentine's Day, a celebration saturated with cliche gifts.
Outcome
In 6 hours our page received hundreds of love messages. We picked 200 of them and created them live with the help of our most renowned artists. This promotion gave our consumers the best free and original gift they could ever give to their loved ones. They shared these messages with their friends as proof of their love and gave us more than 30,000 unpaid views on Facebook.
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