The spot features three guys really enjoying getting a hideous orange spray-tan. After catching viewers attention with the sheer “WTF” factor the group of pale fellows receiving a spray-tan in slow-motion (set to the tune of “All Gold Everything” by Soulja Boy), the spot ends with the message “Tan Your Lemonade,” inviting viewers to try the Southern Comfort, lemonade and lime cocktail the boys are sipping on at the end of the ad. It’s a strange approach for sure, but then that’s exactly what everyone’s come to expect from this campaign.