Philips is a well-known name when it comes to electronics, and the same goes for its lighting solutions. And Philips lights have touched people’s lives in more ways than one. So this time round, Philips wanted to make a bigger statement and live up to it, rather than merely talk about its superior lights.

There are streets in Delhi that lack proper street-lights, making those stretches dark and unsafe at night, especially for women commuters. We thought, why not light up those dark corners of the city and make the commuters feel safe. And what better way to do it than with the father figures who have been the beacon of light for the world.

These father figures light up the dark streets of the city with Philips LED light.

The campaign not only resulted in lighting up those dark stretches in the city, it also lighted up people's spirits whenever they happen to walk past them. The workingwomen of the city were specially appreciative. And irrespective of the gender, it got people talking. The image of the brand went a notch up. And it was all too evident when the sales shot up 25% within the first week of outdoor.