Cannes Lions

Spread the Merry 2019

THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Melbourne / AUSTRALIA POST / 2020

Film
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Overview

Entries

Credits

OVERVIEW

Execution

At Christmas, most Aussies thought of Australia Post as a place to send gifts, but not to buy them.

Until a little boy, an old man, and a disco ball came along, with an emotive campaign tailor made for TV.

Spread the Merry reminds all Aussies that a little gift can mean a lot, and that Australia Post – where your Festive errands will take you anyway – has loads of great small presents to lighten up someone’s Christmas.

The campaign delivered a 125 per cent increase in in-store merchandise sales volume, while research agency Cubery rated it the most effective Australian Christmas ad of the year.

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2023, AUSTRALIA POST

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