Cannes Lions

SPRING-CLEANING AT IKEA

FCBi DIRECT MARKETING & INTERACTIVE, Vienna / IKEA / 2004

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

'Spring-Cleaning at Ikea!' Idea: A pop-up, that covers the whole site and looks exactly the same as the Ikea website, opens. The 'cursor-target' changes permanently into the 'cursor-hand' and, for a few more seconds, can be guided as usual. Suddenly, the cursor starts doing what it wants, takes over the control and starts to move several parts of the website (i.e. banner) to the side, starts to tidy up and clean up the whole pop-up. What remains is a white site, where the following text appears: Spring-Cleaning at Ikea! Cloth width with typo rolls into the screen/Winter get out, spring come in - with great new cloths, which will bring in some fresh air into your apartment.

Similar Campaigns

12 items

Shortlisted Cannes Lions
FiftyFifty

EDELMAN, London

FiftyFifty

2021, IKEA

(opens in a new tab)