Cannes Lions

SPRING MATTRESSES

UNIVERSAL McCANN COLOMBIA, Bogota / COLCHONES SPRING / 2008

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

What would happen if we make the audience miss a single moment of their favourite show due to a bad night of sleep that the cameraman had?We integrated the brand concept to the program content.We involved the cameramen from CITYTV Channel; they showed how a bad night could affect their whole day.

Outcome

Since the communication was within the TV show, the impact helped us increase both brand awareness and Point of sale traffic.

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