In Spain, fashion has always been seen as a little out of reach of ordinary people, belonging to magazines, catwalks and celebrities. Nevertheless, or perhaps because of it, being part of the fashion world is the dream of many people, specially the lower-middle classes that live near Diagonal Mar, who go to the Shopping Centre to get closer to the world of fashion.

Diagonal Mar is a shopping centre where everyone can get up close and personal with fashion and the latest trends. So close, that even at the most unexpected times, customers can experience being not only fashion models, but also professional hairdresser or makeup assistants, stylists and photographers. A 6 week unique experience that brings fashion closer and creates a photo that changes every day thanks to the participants in the sessions.

2,087,557 of Diagonal Mar’s customers viewed fashion closely.

And 75 of the shopping centre’s customers received a job offer helping them to become professionals and work in the fashion industry as models or assistants.

2,087,557 of Diagonal Mar’s customers viewed fashion closely.

And 75 of the shopping centre’s customers received a job offer helping them to become professionals and work in the fashion industry as models or assistants.